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While most in the industry scoffed at the idea, encouragement, according to Seibert, came from the cartoonists who flocked to Hanna-Barbera with original ideas. For the first time in the studio's history, individual creators could retain their rights, and earn royalties on their creations. Īs was the custom in live action film and television, the company did not pay each creator for the storyboard submitted and pitched. John Kricfalusi, creator of The Ren & Stimpy Show, became a teacher of sorts for Seibert and was the first person Seibert called while looking for new talent for the project. Hanna-Barbera founders and chairmen William Hanna and Joseph Barbera, as well as veteran animator Friz Freleng, taught Seibert how the shorts of the Golden Age of American animation were produced. Seibert's idea for the project was influenced heavily by Looney Tunes. Seibert later described his hope for an idealistic diversity as 'The wider the palette of creative influences, the wider and bigger the audiences.' The diversity in the filmmakers included those from The company started taking pitches in earnest in 1993 and received over 5,000 pitches for the 48 slots. With Turner Broadcasting CEO Ted Turner and Seibert's boss Scott Sassa on board, the studio fanned out across the world to spread the word that the studio was in an 'unprecedented phase', in which animators had a better idea what cartoons should be than executives and Hanna-Barbera supported them. According to Seibert, quality did not matter much to the cable operators distributing the struggling network, they were more interested in promising new programs. Although a project consisting of 48 shorts would cost twice as much as a normal series, Seibert's pitch to Cartoon Network involved promising 48 chances to 'succeed or fail', opened up possibilities for new original programming, and offered several new shorts to the thousands already present in the Turner Entertainment library. Seibert wanted the studio to produce short cartoons, in the vein of the Golden age of American animation. What a Cartoon! creator Fred Seibert at Vidcon 2014.įred Seibert became president of Hanna-Barbera Cartoons in 1992 and helped guide the struggling animation studio into its greatest output in years with shows like 2 Stupid Dogs and SWAT Kats: The Radical Squadron. From 2005 to 2008, The Cartoon Cartoon Show was revived as a block for reruns of older Cartoon Cartoons that had been phased out by the network. Robot Jones?, Codename: Kids Next Door, and Megas XLR. Following Fred Seibert's departure in 1997, Sam Register took control of the show in 1998, and by 2000, rebranded it into The Cartoon Cartoon Show, with more Cartoon Network originals being spawned from the showcase, including Sheep in the Big City, Grim & Evil (consisting of The Grim Adventures of Billy & Mandy and Evil Con Carne), Whatever Happened to. Once it had several original shorts, those became the first Cartoon Cartoons.

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The series is influential for helping to revive television animation in the 1990s and serving as a launching point for the Cartoon Network animated television series Dexter's Laboratory, Johnny Bravo, Courage the Cowardly Dog, Cow and Chicken, I Am Weasel, and The Powerpuff Girls.

During the original run of the shorts, the series was retitled to The What a Cartoon! Show and later to The Cartoon Cartoon Show until the final shorts aired on August 23, 2002. The premiere aired alongside a special episode of Cartoon Network's Space Ghost Coast to Coast called ' World Premiere Toon-In', which features interviews with animators Craig McCracken, Pat Ventura, Van Partible, Eugene Mattos, Genndy Tartakovsky, and Dian Parkinson. What a Cartoon! premiered under the World Premiere Toons title on February 20, 1995. Three of the cartoons were paired together into a half-hour episode. Each of the shorts mirrored the structure of a theatrical cartoon, with each film being based on an original storyboard drawn and written by its artist or creator. The project consisted of 48 cartoons, intended to return creative power to animators and artists, by recreating the atmospheres that spawned the iconic cartoon characters of the mid-20th century.

The shorts were produced by Hanna-Barbera Productions by the end of the run, a Cartoon Network Studios production tag was added to some shorts to signal they were original to the network. What a Cartoon! (later known as The What a Cartoon! Show and The Cartoon Cartoon Show) is an American animated anthology series created by Fred Seibert for Cartoon Network.